A surge in exports to China from Gapsted Wines, the result of a Free Trade Agreement (FTA) signed between Australia and China two years ago and a greater emphasis by management on overseas markets, prompted national media attention recently.
ABC Radio's AM program spoke to Gapsted Wines' Export Sales Coordinator Kara Hinton about the winery's successful push into the Chinese market.
"It's a massive market in China and I think it's the tip of the iceberg for us," Ms Hinton told the ABC.
"We've seen a definite increase, which seems to be continually growing. It hasn't just stopped and started, we're continuing to see growth in that area.
"We haven't had much focus for export until the last two years so it's pretty exciting for us to see where we can go with it."
Gapsted Wines now exports to 10 countries, including Canada, Norway, South Korea, India and Dubai. This list is expected to expand in the coming year.
Gapsted Wines' CEO Matt Fawcett said exports would remain a key focus for the company in the future.
"We've had a good response whenever we've worked with wine exporters, and we're seeing year-on-year growth in this part of the company."
To listen to the full ABC AM report, please click here.
For more information about how we can help you export wine, please click here.